Create engaging content that spreads awareness about the drink spiking epidemic and introduce NightCap as a prevention solution. Make it COOL to use NightCap when you are out and normalized. Develop the narrative that NightCap is for boss people who like to stay safe while having a great time.
We sent 6 of our creators to popular bars around large notable colleges as well as the nightlife scene in New York City. Through scroll stopping hooks, we brought up the common issue of drink spiking and its severity. Ultimately, we demo the product on the interviewees drink showcasing the unique product and capture the moments when the girls would say their loving reactions, creating that narrative of being COOL and SAFE if you use NightCap!
There are 6.4M + organic views so far from the videos deployed from SGSB creators!
