TEA

Industry

Online Dating Safety App

About

Tea is on a mission to revolutionize dating safety by equipping women with cutting-edge tools, real-time insights, and a powerful community to navigate the modern dating world with confidence and control. At its core, Tea is built on one fundamental belief: Women should never have to compromise their safety while dating. With features like Reverse Image Search to catch catfish, Phone Number Lookup to check for hidden marriages, and Background Checks to uncover criminal records, Tea ensures that women have the information they need before meeting someone new. Beyond safety tools, Tea fosters the largest women’s group chat in the U.S., where users share experiences, anonymous dating reviews, and support. Tea has helped over 500,000 women make safer dating decisions which has propelled Tea to as high as #4 on the app store. Tea has a app rating of 4.85 out of 5 across over 16,000 ratings on the app store making it the highest rated app in the dating category.

The Ask

Create engaging content that spreads awareness about the common concept that women deal with cheating men and then showcase the solution to avoid these men. Make going on the Tea App normalized and a must when you are unsure of a man along with helping other women. Develop the narrative that Tea is the go to for Women who like to stay safe while dating.

Our Approach

We deployed creators for street interviews in locations such as NYC during daytime and the Nightlife scene on college campuses. Additionally, we made entertaining podcast clips of girl talk that is truly un-scrollable. Finally, for talking head UGC, we emulated TEA's previous top 3 most viewed videos to double down on what was already working.

Results

The TEA team will be deploying these videos with paid ads in the summer time 2025 and results are pending.

Watch Sample Work

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