Case Study

Caraway (2026)

@caraway_home
Industry
Kitchenware and Home Good
About
Caraway is a popular direct-to-consumer brand known for non-toxic, ceramic-coated pots and pans that are free from PTFE (Teflon), PFAS, PFOA, and heavy metals. They are characterized by a mineral-based ceramic interior, lightweight aluminum core, and vibrant, colorful exteriors.
The Ask

Create street interviews that match the brand voice and highlight the benefits of Caraway's products.

Our Approach

We setup a branded table near pier 57 showcasing Caraway product. Our 3 creators covered several different concepts regarding the brand while keeping the content engaging with authenitc reactions!

Results

For ROAS and more stats, please contact us directly!

Watch Sample Work

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