Industry

Protein Bars

About

PRIMA is an "ancestral" protein bar formulated with 21g of grass-fed beef tallow and bovine collagen, designed to provide a nutrient-dense, seed-oil-free snack. These animal-based, gluten-free bars are sweetened with raw honey and are designed for a clean-label, high-protein, and low-carb, animal-based lifestyle.

The Ask

Create street interviews and podcast clips to educate viewers about the benefits and differentiating factors of the PRIMA protein bar.

Our Approach

We deployed 4 different creators to get real reactions about the bar in NYC, a run club, and a college campus.

Results

Please contact us directly for ROAS and other stats!

Watch Sample Work

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