Perplexity Ai wanted the street interviews to be very authentic and real. Additionally, they wanted a diverse number of creators to be involved as the interviewer. Non scripted podcast clips and UGC were supplemented with this campaign as well!
SG Social Branding deployed 3 NYC interviewers and 3 creators on different college campuses to execute the content. We interviewed random people and got raw insights to the solution Perplexity brings. A studio day with 8 different creators was held to conduct authentic podcast clips.
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